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Data.com: Hans Baumgartner

Job: Professor of Marketing and Charles and Lillian Binder Faculty Fellow; City: University Park; Company: Pennsylvania State University

Handbook of Marketing Scales: Multi-Item Measures for Marketing and...

books.google.de

`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews...

The Handbook of Marketing Research: Uses, Misuses, and Future...

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HANS BAUMGARTNER Pennsylvania State University JAN-BENEDICT E. M. STEENKAMP University of North Carolina at Chapel Hill ONLINE MARKETING ...

Exploratory consumer buying behavior: Conceptualization and...

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J. of Research in Marketing 13 (1996) Exploratory consumer buying behavior: Conceptualization and measurement Hans Baumgartner a.

Multi-Group Latent Variable Models for Varying Numbers of Items and...

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Varying sets of items and constructs are a problem frequently encountered in cross-national and longitudinal studies in marketing. We discuss the use of mu

The Innohead Blog: Prior to August Archive

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Hans Baumgartner & Rik Pieters have written "The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time" in Journal of Marketing, april Here they study how a large ...

All web results to the name "Hans Baumgartner"

Yi, Sunghwan and Hans Baumgartner (2009), “Regulatory ...

www.personal.psu.edu

Pieters, Rik, Hans Baumgartner, Jeroen Vermunt, and Tammo Bijmolt (1999), “Importance and Similarity in the Evolving Citation Network of the International Journal of Research in Marketing,” International Journal of Research in Marketing, 16 (June),

Hans Baumgartner - TCU - The Neeley School of Business

www.neeley.tcu.edu

Professor of Marketing and Charles & Lillian Binder Faculty Fellow Penn State University. Hans Baumgartner (Ph.D., Stanford University) is Professor of …

www.personal.psu.edu

Marketing 554: Research methods in marketing. http://www.personal.psu.edu/jxb14/M Instructor: Hans Baumgartner () A copy of the …

Marketing 330:

www.personal.psu.edu

Syllabus for MKTG 330, Sections 1 & 2. CONSUMER BEHAVIOR. http://www.personal.psu.edu/jxb14/M330/ Spring Hans Baumgartner. Smeal Professor of Marketing

Southern Illinois University

scaleresearch.siu.edu

Steenkamp, Jan-Benedict E.M., Martijn G. de Jong and Hans Baumgartner (2010), “Socially Desirable Response Tendencies in Survey Research,” Journal of Marketing

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Hans Baumgartner and Marketing Free People Check