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Strategic Marketing Management (RLE Marketing): Gordon Foxall:...
books.telegraph.co.uk
Gordon Foxall. Part of the Routledge Library Editions: Marketing series. Download - Immediately Available. This book considers marketing ...
Money and the Mind - All In The Mind - ABC Radio National
www.abc.net.au
How rational are you when it comes to spending your money? It seems we may be smarter spending on groceries than saving our superannuation. Call it behavioural...
Professor Gordon Foxall - Distinguished …
business.cardiff.ac.uk
Gordon Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University where he is responsible for research in Consumer Behaviour Analysis ...
New books from Gordon Foxall FAcSS |
www.acss.org.uk
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
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