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Clothes retailers flatter women with vanity sizing | The Sunday Times

www.thetimes.co.uk
When Gemma Seager, a fashion-conscious 30-year-old, went shopping last month she found she could wear a size 12 in most shops but in ...

Women's size 10 waist has grown by 4 inches over past 40 years ...

in.news.yahoo.com
Gemma Seager, from fashion blog Retro Chick described the trend as 'vanity sizing'. "There's definitely an element of trying to flatter women ...

Our dress size continues to matter - Telegraphfashion.telegraph.co.uk › news-features › TMG › Our-dress-...

fashion.telegraph.co.uk
Yesterday, I told this story to Gemma Seager, a fashion blogger from Norwich who has written extensively about the trend among high-street ...

Sizing up to flatter

bangaloremirror.indiatimes.com
 A study has revealed shoppers are being deceived by a ploy called ‘vanity sizing’, in which stores flatter their customers by making clothes...
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