News
Google News: Magnum increases ties with Rainforest Alliance ethical cocoa scheme
[Marketing] - by Gemma Charles, 22 February 2012, 8:00am Magnum is set to become the first ice-cream brand to source 100% of its global cocoa supply from Rainforest Alliance Certified farms by The partnership with the Rainforest Alliance started last year when
Stella Artois shifts marketing from 60s chic to brewing heritage
www.marketingmagazine.co.uk
[Marketing] - by Gemma Charles, 21 February 2012, 8:30am Stella Artois is shifting away from its 60s Continental-inspired advertising with the launch of a product-led marketing campaign intended to highlight its six centuries of Belgian brewing heritage.
Carling puts premium variant Chrome on TV
www.marketingmagazine.co.uk
[Marketing] - by Gemma Charles, 20 February 2012, 12:25pm Carling is matching rival Foster's investment in marketing a premium variant by unleashing a £7m marketing campaign for Carling Chrome, which includes the brand's first TV ad. The ad, called "anticipation"
Google News: Foster's Gold to get £7.5m marketing boost
[Marketing] - by Gemma Charles, 20 February 2012, 9:01am Heineken is putting further investment behind its Foster's Gold premium variant, with a £7.5m ad campaign that builds on the brand's "posh" qualities. The Adam & Eve-created campaign will break on 5 March and
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