Pioneer brand advantage in Japan and the United States (1996 edition)...
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Pioneer brand advantage in Japan and the United States by , 1996, Marketing ScienceInstitute edition, in English
Consumer Pioneer Brand Awareness Retrieval Preference Purchase and...
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... to Communication Messages: An Empirical Investigation of UK Consumers by Ruth Rettie, Simon Hilliar, Frank Alpert. ( )
The Strategy of Global Branding and Brand Equity - Alvin Lee, Jinchao...
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Kuhn, Kerry-Ann L., Frank Alpert and Nigel K Li Pope (2008), “An Application of Keller's Brand Equity Model in a B2B context”, Qualitative Market Research, ...
Brand Equity Planning with Structuralist Rhetorical Semiotics -...
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Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to...
Patents: A Managerial Perspective, Journal of Product & Brand...
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Patents: A Managerial Perspective Tim Hufker; Frank Alpert Patent law is a topic that seems to frighten many managers, who seem to have largely abdicated the topic ...
An application of Keller's brand equity model in a B2B context -...
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Frank Alpert. University of Queensland, Brisbane, Australia, and. Nigel K. Ll. Pope. Griffith University, Nathan, Australia. Abstract. Purpose – The importance of ...
Pioneer brand advantage with UK consumers - ProQuest
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Frank Alpert. School of Marketing, Griffith University, Brisbane, Australia Received ikk. Keywords Consumer behaviour, Market entry, Product introduction, ...
An Empirical Investigation of Consumer Memory, Attitude ...
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Frank H. Alpert & Michael A. Kamins An Empirical Investigation of Consumer Memory, Attitude, and Perceptions Toward Pioneer and Follower Brands The authors' study provides the first survey-based approach for examining consumer cognitions, affect, and report-
The role of brand credibility in the relationship between brand i...:...
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Frank Alpert, University of Queensland Business School, Australia. Abstract This paper examines the interrelated effects of brand innovativeness,.
Research Cooperation - Universität Bremenwww.uni-bremen.de › markstones › research-cooperation
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Frank Alpert (University of Queensland, Brisbane) Science Practice Gap in Branding. Prof. Ceridwyn King (Temple University, Philadelphia) Internal Branding.
Redefining brand salience using memory theory and implications for...
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By Julian Vieceli and Frank Alpert. Abstract. The concept of brand salience, or brand accessibility in memory, ...
SpringerCitations - Details Page
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Ben Lowe and Frank Alpert. Journal: Journal of Product & Brand Management, 2010, Volume 19, Number 7, Page DOI:
Medienarten und Ausgaben von Pioneer brand advantage in Japan and the...
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... the United States, 1. Pioneer brand advantage in Japan and the United... by Frank Alpert ... by Frank Alpert; Marketing Science Institute.; et al. Book. English.
Journal of Product & Brand Management: Vol. 19 Iss. 3 | Emerald...
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Journal of Product & Brand Management - Volume 19 Issue 3
Kommunikationsforum | Business-to-business branding - en introduktion...
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Business-to-business branding - en introduktion til begrebet
Frank Alpert - Kirja-arvostelut
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Frank Alpert (2014) : "Consumer Pioneer Brand Awareness, Consumer Pioneer Brand Awareness ...
Ruth Rettie Simon Hilliar Frank Alpert
No Friend Like a Sister: A Celebration ...
Alpert Barbara Barbara Alpert
Rahil Shams*, Frank Alpert and Mark Brown - PDF Free Download
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Transcription. 1 CONSUMER PERCEIVED BRAND INNOVATIVENESS: CONCEPTUALIZATION AND OPERATIONALIZATION Rahil Shams*, Frank Alpert and ...
(PDF) Pioneer brand advantage with UK consumers | Frank Alpert -...
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By Frank Alpert in United Kingdom and Brands.
Lars Perner | USC Marshall
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Michael Kamins, Frank Alpert, Lars Perner (2007) "How do Consumers Know Which Brand is the Market Leader? Consumers' Inferential Processes, Confidence, and ...
How to apply Keller's CBBE model in the B2B context
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An application of Keller's brand equity model in a B2B context Kerri‐Ann L. Kuhn, Frank Alpert, Nigel K. Ll. Pope. Qualitative Market Research An International Journal, January 2008, Emerald
(PDF) Applying Keller's Brand Equity Model in a B2B Context:...
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Frank Alpert. Files. 1 of Applying Keller’s brand equity model in a B2B context : limitations and an empirical test. In: ...
(PDF) Pioneer brand advantage with UK consumers | Frank Alpert -...
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PIONEER BRAND ADVANTAGE WITH U.K. CONSUMERS Ruth Rettie, Simon Hilliar, and Frank Alpert Ruth Rettie Senior Lecturer at ...
Brand Equity Model | Reviewing the Concept of Brand Equity
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The paper explores the different aspects of brand equity based on aaker brand equity model. aaker brand equity model, brand equity definition keller
Total customer engagement: designing and …
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Frank Alpert (UQ Business School, University of Queensland, Brisbane, Australia) Journal of Product & Brand Management. ISSN: Publication date: 2 June Abstract. Purpose – Businesses today face a number of difficult challenges that make customer engagement more important than ever. The usual way in ...
Pioneer brand advantage in Japan and the United States - EconBiz
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Frank Alpert By: Frank Alpert Published: (2001); How do consumers know which brand is the market leader or market pioneer? Consumers' inferential ...
An application of Keller's brand equity model in a B2B context -...
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An application of Keller's brand equity model in a B2B context. Kerri-Ann L. Kuhn, Frank Alpert and Nigel K. Ll. Pope. Year of publication: Authors: Kuhn ...
An application of Keller's brand equity model in a B2B context ...www.emeraldinsight.com › doi › abs
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Citation: Kerri‐Ann L. Kuhn, Frank Alpert, Nigel K. Ll. Pope, (2008) "An application of Keller's brand equity model in a B2B context", Qualitative Market Research: ...
Consumer perceived brand innovativeness EconBizwww.econbiz.de › Record › consumer-perceived-brand...
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Consumer perceived brand innovativeness : conceptualization and operationalization. Rahil Shams, Frank Alpert, and Mark Brown ...
Pioneer Brand Advantage in Japan and the United States - MSImsii.clients.bostonwebdevelopment.com › reports › pio...
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Frank Alpert, Michael Kamins, John Graham, Tomoaki Sakano, and Naoto Onzo, 1996, Related Topics: Distribution Channels/Retailing | Global ...
Pioneer Brand Advantage in Japan and the United States ...www.msi.org › working-papers › pioneer-brand-advant...
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Frank Alpert, Michael Kamins, John Graham, Tomoaki Sakano, and Naoto Onzo. Jan 1, Examines Japanese supermarket buyers' and U. S. food industry ...
Retail buyer beliefs, attitude and behavior toward pioneer and ...waseda.pure.elsevier.com › publications › fingerprints
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... pioneer and me-too follower brands: A comparative study of Japan and the USA. Frank Alpert, Michael Kamins, Tomoaki Sakano, Naoto Onzo, John Graham.
Rettie Emerald Insightwww.emeraldinsight.com › doi › pdf
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Frank Alpert. School of Marketing, Griffith University, Brisbane, Australia. Keywords Consumer behaviour, Market entry, Product introduction, Brands, United ...
TOC: Qualitative Mar Res - American Marketing Associationwww.ama.org › listings › › toc-qualitative-...
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An application of Keller's brand equity model in a B2B context –Kerri-Ann L. Kuhn, Frank Alpert, Nigel K. Ll. Pope [Publisher] [Google Scholar].
A Map of Modern Brand Building - David J Carr - Medium
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In a connected world where new forces and technologies promise to “change everything” at least twice daily, our oldest concept remains the most important: the...
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