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AdNews: Qantas' new brand positioning labelled 'BS' - AdNews
www.adnews.com.au
Qantas' 'You're the Reason We Fly' positioning has been in the market for some weeks, so AdNews asked brand experts what they thought of it, and consensus...
AdNews: Waterhouse brand to thrive in controversy - AdNews
www.adnews.com.au
Tom Waterhouse's detractors have been baying for his blood. But the negative publicity the racing thoroughbred has faced over the past few months may actually...
AdNews: VOTE: Is the new Woolworths ad an ominous sign of things to...
www.adnews.com.au
The first ad for Woolworths out of Droga5 pushes the merits of the Woolies private label offering. Is this a sign of things to come?
Australia's tourism brand image suffers big hit, new survey shows
www.news.com.au
AUSTRALIA'S tourism image has taken a big hit over the past year, dropping from second to fifth in a global survey measuring country's brand identity.
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