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Why brands are becoming less valuable - The Globe and Mail
www.theglobeandmail.com
In an era when customers can quickly and easily find out almost everything about your product or service online, marketing claims hold less sway
Emanuel Rosen, nel marketing dell'esperienza conta solo il presente ...
www.brand-news.it
Emanuel Rosen, guru del word of mouth marketing, dal palco del Wired Next Fest spiega che brand awareness e successi passati svaniscono di fronte alla ...
The Anatomy of Buzz by Emanuel Rosen on Audio Download
www.learnoutloud.com
In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces ...
Keller Center for Research | Baylor University
www.baylor.edu
In Absolute Value by Itamar Simonson and Emanuel Rosen reveal what influences customers' decisions today, and marketing is not ...
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