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RAYONLINE

www.rayonline.de

Ralf Maeder; Am Wiesengrund 34; Langenfeld; USt-ID-Nr.: ; Verantwortlich gemäß § 10 Abs. 3 MDStV: Ralf Mäder. Es gelten unsere ...

Publications

Consumer Perception of Brand Consolidation Strategies - CORE

core.ac.uk

... Ralf Mäder and Alexandra Valtin. Abstract. Univ. of Minho Topics: 330 Wirtschaft . Publisher: Univ. of Minho . Year: OAI identifier: oai:ub-madoc.bib ...

Messung und Steuerung von Markenpersönlichkeit - Entwicklung eines...

www.springer.com

Konsumgütermärkte sind in vielen Branchen durch eine weitgehende Austauschbarkeit konkreter, funktionaler Leistungsmerkmale gekennzeichnet. Da...

Enhancing Brand Preference Through Sponsorship: A Self-Congruity...

link.springer.com

The main focus of this paper is to provide a theoretical rationale and empirical validation of the moderating influence of sponsorship on the relationship...

Enhancing Customer Trust in E-Commerce Through Web Portals |...

link.springer.com

The appearance of interactive media environments is often deemed to cause a lack of trust. Our study investigates the potential role of Web portals in...

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www.maeder.de

Messung und Steuerung von Markenpersönlichkeit . Dr. Ralf Mäder „Messung und Steuerung von Markenpersönlichkeit - Entwicklung eines Messinstruments und …

Enhancing Brand Preference Through Sponsorship: A Self-Congruity...

www.springerprofessional.de

The main focus of this paper is to provide a theoretical rationale and empirical validation of the moderating influence of sponsorship on the

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