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International Corporate Brand Management : Evaluating Standardized...

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International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries.

UZH - Chair for Marketing and Market Research - Dr. Markus Meierer

www.business.uzh.ch
consumers' social ties for consumer behavior. Methodological focus: multilevel ...

ICIS 2016: Slam Session: Data Science and Business...

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Poster Session | Sunday, July 15 | International ...

www.kellogg.northwestern.edu
Jeroen van Den Ochtend, Markus Meierer and René Algesheimer. The Poor Read for Entertainment and the Rich Read for Education: Poverty, Fragmentation, ...
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