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Consumer Behaviour-2nd - Page Google Books Result

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Jacob Jacoby , Donald Speller and Carol Kohn Burning , " Brand Choice Behaviour as a Function of Information Load : Replication and Extension , " Journal of ...

Marketing-Management - Page Google Books Result

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Jacob Jacoby, Donald Speller und Carol Kohn, „Brand Choice Behavior as a Function of Information Load", Journal of Marketing Research 11, February 1974, ...

Proceedings of the Academy of Marketing Science (AMS) ...

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Jacob Jacoby, Donald Speller, and Carol Kohn, "Brand Choice Behavior as a Function of Information Load: Study 1, " Journal of Marketing Research, ...

ASSOCIATION FOR CONSUMER RESEARCH

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by M Aljukhadar · · Cited by 5 — Jacoby, Jacob, Donald Speller and Carol Berning (1974a), “Brand Choice Behavior as a Function of Information Load,” Journal of. Marketing Research, 11 (1), ... by M Reilly · · Cited by 31 — Jacob Jacoby, Donald Speller and Carol Kohn, "More Happiness: Constructive Criticism and Programmatic Research, Round 2." Purdue Papers in Consumer Psychology, ... › acr_v37_ › volumes

Brand Choice Behavior as a Function of Information Load

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by J Jacoby · · Cited by 807 — Donald Speller are graduate students in the Department of. Psychological Sciences at Purdue University. This study was supported in part, by a grant from ... › jcr › article-pdf

Tentative Outline

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Jacob Jacoby, Donald Speller, and Carol Kohn, (1974), "Brand Choice Behavior as a Function of Information Load: Replication and Extension," Journal of ... › marketing › syllabi

The impact of choice phase and task complexity on consumer ...

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by ML Ursic · · Cited by 49 — Jacob Jacoby, Donald Speller, Carol Berning. Brand Choice Behavior as a Function of Information Load: Replication and Extension. › science › article › pii

Brand Choice Behavior as a Function of Information Load - JStor

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by J Jacoby · · Cited by — Jacob Jacoby is an Associate Professor, and Donald Speller and Carol Kohn are graduate students in the Department of Psycho-. › stable

Consumer Choice of Information Processing Strategies in ...

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by NY Razzouk · · Cited by 2 — Jacob Jacoby, Donald Speller, and Carol Kohn, “Brand Choice Behavior as a Function of Information Load: Studv 1,” Journal of Marketing Research, ... › chapter

(PDF) Brand Choice Behavior as a Function of Information Load

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Donald Speller are graduate students in the Department of. Psychological Sciences at Purdue University. This study was. supported in part, by a grant from ... › publication › _B...

All web results to the name "Donald Speller"

BA962 Course Syllabus, Fall Duke University`s Fuqua ...

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Jacob Jacoby, Donald Speller, and Carol Kohn, “Brand Choice Behavior as a Function of Information Load: Replication and Extension,” JCR, 1 (June 1974), ... › Social Science › Psychology

Course Syllabus - BA 562

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Jacob Jacoby, Donald Speller, and Carol Kohn, “Brand Choice Behavior as a Function of Information Load: Replication and Extension,” JCR, 1 (June 1974), ... › ~jrb12 › bio

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Donald Speller and Function Of Information Free People Check