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Impact of Personalized Recommendations on Consumer Choice and Product...
digital.hbs.edu
... are smaller compared to the gains in views and sales for popular items. Thus, while niche items gain in absolute terms, they lose out in terms of market shares. “How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment” by Dokyun Lee and Kartik Hosanager.
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