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Event Marketing - Bocconi University Press
bup.egeaonline.it
May 18, — Author: Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant ... › book-profiles › event-market...
(PDF) Event Marketing | Diego Rinallo - Academia.edu
www.academia.edu
By Diego Rinallo in Events management and Events. In the last few years, events have come to prominence as an important marketing communication tool. This book...
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