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Conceptual Papers in Marketing & Consumer Research - JMM
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JMM Special Issue: Conceptual Papers in Marketing & Consumer Research. Guest Editors Russell Belk, Deborah MacInnis & Manjit Yadav
New BCBG Owners Outline Their Plans for Moving the Brands Forward |...
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Deborah MacInnis, a professor of marketing at the University of Southern California's Marshall School of Business, said new owners need to ...
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