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NIELSEN, BBM END CANADA TV MEASUREMENT PACT: PARTNERSHIP DEAL AXED
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[toronto] Just 18 months into a four-year agreement, the Bureau of Broadcast Measurement has decided to end its agreement with Nielsen Media Research in...
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www.nielsenmedia.ca
... the benefits of more and better research tools to their clients, while maintaining a reasonable price,” said David Tattle, President, ...
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www.nielsenmedia.ca
Said David Tattle, President Nielsen Media Research (Canada), “The in-house design capabilities of our software and metering technologies ...
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"We and our clients are happy to leave the trees in the forest where they belong," said Nielsen president David Tattle. "Our company produces ...
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