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The Great Brand of China
www.adweek.com
[Adweek] - Since Lenovo launched its “For Those Who Do” campaign 18 months ago, the purchase-consideration rate among its U.S. target has soared 272 percent, per Lenovo CMO David Roman. Sales are also up. Last quarter, year-over-year unit sales in the U.S.
Google News: Join Heineken, Facebook and Lenovo at Ad Age Digital Sept. 20 in ...
[AdAge.com] - Marketing has become a tech-driven discipline, and we'll hear from some of the world's best, including David Roman, global CMO of Lenovo; Lesya Lysyj, CMO of Heineken; and Simon Talling-Smith, exec VP of British Airways. In addition, we'll hear from
Lenovo Selects 3 Monkeys And 100zehn To Support Brand-Building Drive
www.holmesreport.com
[The Holmes Report] - The PR review follows the arrival of former Apple marketer David Roman as Lenovo CMO in Roman previously headed HP's well-received 'Your computer is personal again' campaign, and led the launch of Lenovo's global 'For those who do' brand
联想PC+战略两步走：先赢得中国 再走向全球
it.21cn.com
[21CN] - 这也是联想从HP挖来David Roman的原因，后者以CMO的角色为联想在全球设计了新的形象和标语，即“For those who do”。 在加强品牌建设的同时，联想还在从渠道商、运营商、合作伙伴关系等角度进行准备，这也是为自己PC+产
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