News
Google News: Planned Parenthood's Unplanned Branding Bonanza
[Fast Company] - BY FC Expert Blogger David Aaker Fri Feb 3, This blog is written by a member of our expert blogging community and expresses that expert's views alone. The fact that the beloved charity that owns the pink ribbon decided to pull its financial
Google News: Brand Equity e Decisões de Marca
[Administradores] - David AAKER e Kevin KELLER distinguiram cinco níveis de atitude do consumidor em relação à escolha de uma marca, do mais baixo ao mais alto O consumidor trocará de marcas, principalmente por razões de preço. Não há nenhuma lealdade de marca. 02.
David Aaker Blog - Times of India Blog
timesofindia.indiatimes.com
David Aaker. Named as one of the top five most important marketing/business gurus in 2007, Aaker is professor emeritus of marketing strategy at the ...
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