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Red pill or blue? It could be a billion-dollar decision ...
www.biopharmadive.com
· "If you have a big competitor in your category that is the orange brand, you're not going to go out and have orange be your primary color," Dave Traini, creative director at healthcare advertising agency Sentrix Health, said in an interview with BioPharma Dive.
Axios Vitals
www.axios.com
You're not going to use the color yellow for something treating an infection because that reminds you of puss," Dave Traini, the creative director ...
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