News
Google News: Jo-Ann Stores Knits A Crafty App
[MediaPost Communications] fixing here, it is the content that really sells the brand. The app doesn't sell -- it inspires and trusts the user to make the connection to the retail brand and favor it with their business. This is branded content done right -- or half right
Sons Of Vikrant - Sons of Vikrant: Branded content done right?,...
brandequity.economictimes.indiatimes.com
Created by Leo Burnett, Sons of Vikrant is part of the campaign for V, a new motorcycle from Bajaj
Branded content done right: telling stories in reverse - AdNews
www.adnews.com.au
GE is continuing its branded content offering with a powerful video to showcase how its tech plays out in healthcare.
The value of starting your own news brand — and sponsored content...
www.niemanlab.org
This piece at Forbes about Boston journalist Justin Rice is interesting for a few reasons:
— It describes how Justin, a few years back, started an...
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