News
France may double 'soda tax'
www.foodbev.com
[FoodBev.com] - Diet drinks, such as Coke Zero will be exempt from the tax, and fruit juices and mineral waters will also be spared. The tax has been presented as both a revenue-raising measure and an attempt to combat growing obesity. France has a growing obesity
Craig Miller quits Crispin Porter & Bogusky for VCCP
www.campaignlive.co.uk
[CampaignLive] - He also created campaigns for Coke Zero, Volkswagen and Burger King. Before CP&B, Miller was a senior copywriter at JWT New York. Bailes said: "Craig brings a wealth of experience from one of the world's best agencies. We're over the moon."
Guardian: Cory Arcangel: 'I'm trying to get to the idea of design's idea of the future'
[The Guardian] - "Originally it was going to be Coke Zero," he says, "but we had it running all day in the studio and it was like a fog in here. So I picked a soda that was just sugar and water – that didn't stress me out, medically." In 2009, after being diagnosed
Google News: Coke Zero calls open auditions for global campaign
[Marketing] - by Loulla-Mae Eleftheriou-Smith, 03 October 2011, 1:30pm CokeZero.com is inviting consumers to participate in an open audition to become a dancer in its upcoming global ad campaign. Consumers will have the opportunity to win a "starring role" in a
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