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Making the most of Olympic sponsorships
www.marketwatch.com
[MarketWatch] - Coca-Cola began its planning for this summer's Games when London was announced as the host city in mid The company's Future Host Program begins the planning for the event, said Claudia Navarro, global Olympic marketing director.
Coca-Cola Creates Global TV Series for Olympics | Global News ...
adage.com
Sometimes you have games coming and going and you get a lot of info on the event, but you miss out on what it would have felt like had you been there," said Claudia Navarro, the company's global Olympic marketing director ...
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