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Tuck Prof: Reverse Innovation for Success | Back to B-School | BNET
www.cbsnews.com
by Stacy Blackman Govindarajan's HBR article, co-written with Jeffrey R. Immelt and Chris Trimble, looks closely at GE's case and makes the argument for the importance of reverse innovation in great detail. The article is long, but well worth the read. ...
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