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Google News: Social Media Case Study – Wrigleys Extra vs Polo Mints
[B2C Marketing Insider] - A few months ago I came across a blog post which compared Nestle's Polo Mint social media campaign to that of Mars – owned chewing gum brand Wrigley's Extra. Now that the campaigns have been going for a few months it's interesting to see how things
KXIP signs four sponsors for IPL 4
timesofindia.indiatimes.com
[Times of India] - Emirates, the Dubai-based global airline, continues to be the team's title sponsor while Reebok is the official apparel partner, USL official games for challenge partner and Wrigley the official chewing gum partner. "We are thrilled to have Emirates
Google News: Today in food history: Master of masticate dies
[Canton Repository] - 26, 1932: William Wrigley Jr., who died on this date, turned chewing gum into gold. At age 13, he began his business career selling soap for his father's company. In 1891, he founded Wm. Wrigley Jr. Co. and, two years later, rolled out Juicy Fruit gum
Wrigley joins GM, Taco Bell in pulling ads from MTV's 'Skins'
latimesblogs.latimes.com
[Los Angeles Times] - Wrigley, the parent company of chewing gum brands Orbit and Extra, joins Taco Bell and GM as the third company to pull ads from the show. In an e-mail to Show Tracker on Friday evening, Jennifer Jackson-Luth, senior manager of marketing communications
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