Betsy Gelb and University Of Houston Free People Check 

( I'm Betsy Gelb)
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helping parents deck the malls, stores give kids a place to play

www.washingtonpost.com
But the aim goes beyond that, said Betsy Gelb, a marketing professor at the University of Houston. "They're also trying to create an obligation," ...

Survey: Super Bowl consumer spending could top $15 billion ...

www.chron.com
A spike in spending isn't surprising to Betsy Gelb, marketing and entrepreneurship professor at the University of Houston's Bauer College of ...
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