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Another Wave of Patriotic Marketing
archive.nytimes.com
"I don't see people saying, `I'm looking for the flag-waving brand,' " said Betsy Gelb, professor of marketing at the Bauer College of Business at ...
UH Experts Available to Discuss Thanksgiving Day Shopping
uh.edu
Betsy Gelb, a Bauer College marketing professor, suggests that multi-channel marketing among retailers will continue to bring in revenue throughout the holiday ...
Survey: Super Bowl consumer spending could top $15 billion ...
www.chron.com
A spike in spending isn't surprising to Betsy Gelb, marketing and entrepreneurship professor at the University of Houston's Bauer College of ...
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