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Guardian: Advertising agencies use World Cup to show they're at the top of...
Major international ad firms will be spending a record £1bn to place brands from chocolate to deodorant in front of a huge global TV audience at the World...
Daily Research News Online no World Cup Sponsors Track Return...
www.mrweb.com
Ben Treadaway, TNSSport's Sales Director, describes the service as a 'breakthrough in the measurement of sponsorship effects'. TNSSPORT ...
Guardian: Is this the end of the Beckham brand? | Media | The Guardian
David Beckham's resignation as England captain 'marks the beginning of the end' of his ability to net top sponsorship deals, according to a senior marketing...
Super Bowl XLVIII "Scores" Across International Sports News - TVEyes...
www.tveyes.com
... Bowl captured a significant share of voice within news coverage compared to marquee sports teams and properties,” added Ben Treadaway.
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