News
Beyond the cookie: The future of identity | InfoSum Blog
www.infosum.com
On stage, InfoSum’s Nick Halstead was joined by Lindsay Rowntree from ExchangeWire, Danny Hopwood from Omnicom and Bedir Aydemir from News UK. Key areas of discussion throughout the evening included: The GDPR hasn't reduced the number of ads consumers are seeing, it’s simply made them less relevant.
Digital publishers seek alternatives to third-party cookies
iapp.org
With Google phasing out third-party cookies, digital publishers have begun searching for new ways to identify users for targeted advertising, Digiday reports...
Mail Advertising: “The industry needs to move away from lazy...
www.iabuk.com
It showcased three of its key planning tools: ‘Pulse surveys’; ‘Audience profiler’; and ‘Trending topics’.
The business is in the midst of a significant...
The MadTech Podcast - LIVE | ExchangeWire.com
www.exchangewire.com
The MadTech Podcast recorded in front of a live audience with Nick Halstead, InfoSum; Danny Hopewood, Omnicom & Bedir Aydemir, News UK discussing identity.
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