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Nielsen to measure sports sponsorship | News - Ad Age
adage.com
May 02, · "A lot of sponsors came to us and asked how their signage and promotions could be measured," said Barbara Zidovsky, Nielsen's senior VP-sports marketing.
Nielsen program quantifies NASCAR
www.autonews.com
Barbara Zidovsky, senior vice president of Nielsen Sports, says the company developed the scorecard "to provide advertisers with a currency ...
NASCAR schlägt Indy 500
www.motorsport-total.com
Zum sechsten Mal seit dem Jahr konnten die Coca-Cola 600 bessere Einschaltquoten, als das parallel stattfindende Indy 500 erzielen
Nielsen Launches New Service to Measure Sports Sponsorship | News |...
www.sportcal.com
Sportcal - Sports Market Intelligence.
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