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Four Types of Ambush Marketing | Your Business
yourbusiness.azcentral.com
With Nike's huge billboards dotting the Atlanta landscape, flags picked up outside the stadium being waved in the stands, and
New Definitions for Ambush Marketing - WSJ
www.wsj.com
Ambush marketers have grown in sophistication over the years, requiring new ways of defining the practice. Coventry University Business School's Simon Chadwick...
Ambush marketing | Topics | Business | tutor2u
www.tutor2u.net
A marketing technique in which marketers attempt to connect their product with a particular event without paying sponsorship.
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