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Alan TAPP | University of the West of England, Bristol

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Charity brands: A qualitative study of current practice - Wiley ...

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by A Tapp · · Cited by 124 — Dr Alan Tapp: is senior lecturer in marketing at Coventry Business School. He obtained his PhD from the University of Birmingham in 1987, and subsequently ... › abs › nvsm

Social Marketing - Google Books

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Dr Fiona Spotswood is Lecturer in Marketing at the University of the West of England. Professor Alan Tapp is Professor of Marketing at the University of the ... Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew ... Dave Chaffey, Alan Tapp. Pearson Education, Limited, Dec 14, Review. This Value Pack consists of Internet Marketing: Strategy, Implemetation and ... › ... › Social Policy › ... › Marketing › Direct › books › about › Valuepack_I... › ... › Sales & Selling › General

The changing face of marketing academia - Ingenta Connect

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by A Tapp · · Cited by 49 — What can we learn from commercial market research and practitioners? Alan Tapp. The Authors. Alan Tapp, Bristol Business School, University of the West of ... › content › mcb › art00001

All web results to the name "Alan Tapp"

Professor Alan Tapp, Professor of Marketing, University of the ...

nationalroadsafetyconference.org.uk

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Physics envy

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by A Tapp · · Cited by 8 — Alan Tapp. Department of Marketing, University of the West of England, Bristol, UK. Abstract. Purpose – This paper seeks to identify and discuss a ... › content › doi › full › pdf

Primary care professionals and social marketing of health in ...

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by J Powell · · Cited by 8 — ... target and communicate with 'at risk' populations. Published online by Cambridge University Press: 05 March Jane Powell ,. Alan Tapp ,. › core › journals › article › pr...

Principles of direct and database marketing - Discover

discover.gcu.ac.uk

Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England. More by Alan Tapp. Social Marketing by Lynne Eagle. › alma

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Alan Tapp and University Free People Check