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Unleashing Corporate Agility through Bottom-up Experiments at If...
www.managementexchange.com
To answer these questions we formed a cross-functional team, consisting of Måns Edsman, Agneta Liljenberg, Poul Steffensen, Line Hestvik, Mats Nordenskjöld and Anne Ramsby, and decided that the best approach was to run a simple experiment. Specifically, we set out to develop and trial a new service offering as quickly as possible, and to ...
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