News
Power to the people
www.theaustralian.com.au
[The Australian] - "Social media has only been here for five years," consumer psychologist Adam Ferrier reminds us. "Anyone who calls themselves an expert is lying." Standing in a muddy paddock among her husband's beloved Holstein cows, Jane Burney, 31, acknowledges
Google News: Gruen tasks agencies to sell the carbon tax
[MuMbrella] - Could two ad agencies do it in under a minute?” The episode will also look at the use of Doug Pitt and his recent visit to Australia as part of One Green Been and Euro RSCG's Fair Go Bro campaign for Virgin Mobile. Naked Communication's Adam Ferrier
Google News: Are brand ambassadors only for big companies?
[StartupSmart] - Adam Ferrier is a consumer psychologist and founding partner of Naked Communications Australia. He began his career as a forensic psychologist. Adam then had a stint at Saatchi & Saatchi before starting Naked Communications in He was also State
Grow your future customer base
www.heraldsun.com.au
[Herald Sun] - "If you have a segmentation and you understand the different bases and the trends that impact that segment, you should be able to predict what is going up or down," Naked Communications founder Adam Ferrier says. "But if you start to focus (solely) on
sorted by relevance / date