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Department of Marketing Recent Research Publications | School of ...business.gwu.edu › academics › departments › marketing › research
business.gwu.edu
Novak, Thomas P., Donna L. Hoffman, and Adam Duhachek (2003), “The Influence of Goal-Oriented and Experiential Activities on Online Flow Activities,” ...
Guilt-Based Anti-Alcohol Ads Can Backfire, Study Finds ...drugfree.org › Drug and Alcohol News
drugfree.org
Using shame or guilt to try to prevent overconsumption of alcohol can actually cause people to drink more, researchers say. Researcher Adam Duhachek of the ...
New Research in Psychological Science – Association for ...www.psychologicalscience.org › News › Latest Research News
www.psychologicalscience.org
Apr 15, · Tae Woo Kim and Adam Duhachek Kim and Duhachek found that messages by nonhuman artificial agents (AAs) are more persuasive when ...
Research finds being first in marketplace not always key to success
phys.org
In addition to Oakley, authors are Subramaniam Balachander, also from the Krannert School; Adam Duhachek, assistant professor in marketing ...
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